See You At The FPMA Sunshine Expo

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We regret to inform you that the FPMA Sunshine Expo has been cancelled due to COVID-19.

While we may not be able to interact face to face at this show as we had planned, we would love an opportunity to network and speak with any current or potential customers virtually or over the phone.

You can click here if you would like to get in touch with us: 

Our team is getting ready to visit the Gaylord Palms Resort in Kissimmee, Florida from Monday, July 20 to Wednesday, July 22 for the Florida Petroleum Marketers Association’s 2020 Sunshine Expo and Conference. If you’re coming to the show, we would love a chance to meet with you and learn more about your convenience store or gas station. Please contact us if you would like to set up a meeting or stop by booth 518.

We’re looking forward to this event after missing out on three months of trade shows due to the COVID-19 crisis and we can’t wait to get back to networking with the passionate and dedicated professionals that will be at this show. This event is regarded as “Florida’s #1 Conference and Tradeshow for food, fuel, C-store, grocery, and beverage retailing.” With over 250 booths and education sessions displaying the latest in industry technology, products, and services we’re sure this is going to be a great event. On top of all that, the stunning Gaylord Palms Resort will be sure to make for a great atmosphere.

The Sunshine Expo is sponsored by some big names in the fuel industry including Motiva, Valero, Citgo, Federated Insurance, and Marathon. Education sessions include important and timely topics such as Pandemic & Food Safety, HR Role during the Pandemic, C-Store Operations during a Pandemic, and a Lessons Learned Panel.

Because there is still some concern over the COVID-19 pandemic, we will be sure to follow the show’s safety guidelines while watching out for the safety of our team and the safety of others. However, we are looking forward to meeting with new potential customers and catching up with old friends. 

A New SOP for Tire Shops During and After the COVID-19 Crisis

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As states and regions continue the slow process of reopening after the start of the COVID-19 crisis, many consumers are doing their best to avoid any unnecessary contact with other people in hopes of continuing to slow the spread of coronavirus. In a world where some people are postponing medical appointments to avoid these social interactions, how are tire shops supposed to increase their traffic? That’s where self-service air machines can help.

For tire shops, the practice of offering free air pressure checks has been an important part of the marketing process. This strategy provides customers with a free service while allowing tire technicians to inflate and evaluate the customers’ tires. Should the technicians notice any issues, it gives them a chance to sell new tires or services.

The problem with this is that it typically requires customers to park, go into a waiting room, and speak to a mechanic or technician. In our current environment, many customers are anxious about unnecessary human interaction and are likely to avoid setting foot inside the shop if they don’t have to.

“As an industry, we need to think about what we can do to adjust to how people want things done,” Roger Audette, Director of Sales and Marketing at Excel Tire Gauge says.

Lately, it seems that ‘how people want things done’ is with as little social interaction as possible. That’s why tire shops need to allow customers to limit human contact by providing them with a contact-less option for service. To do that, more tire shops need to provide customers with access to free self-service digital air machines.

The use of self-service air machines like the SC05 Classic Series allows customers to do things like check their tire pressure and inflate their tires quickly, easily, accurately, and most importantly… on their own.

Should the customers notice any damage or other problems with their tires, they will luckily be right in front of a tire shop, giving the shop the same opportunity to sell tires or services as they would with a more manual process.

This system provides both customers and tire shops with the same opportunity in a way that is notably safer. After all, COVID-19 does not spread easily from contact with surfaces, but it does spread easily between people according to the CDC.

Whether customers are COVID-concerned or not, using self-service machines to provide free air has proven to be just as effective as a marketing tactic. Wendel Burt, President & Owner of Burt Brothers Tire & Service Inc., explained the benefits in a recent Google Review of Excel Tire Gauge.

“We love our machines almost as much as our customers,” Burt wrote. “We do free air and people are loving it. Most places here charge. We have picked up a lot of new customers and tire sales from them. Our associates keep an eye out and assist and tell customers that we fix flats for free if this becomes a daily issue and customers love that too. It’s one of the best ways to advertise our business.”

If you are interested in learning more about the digital air machines that can help tire shops continue to improve their bottom line, click here!

If you would like to contact a sales representative for a no-obligation consultation, click here or email us at

Top 10 Tire Safety Tips

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May 18-24 is National Tire Safety Week! When drivers think of the most important safety features in their car, they may think of seat belts and airbags, but safety truly starts where the rubber meets the road. That’s why we put together this list of 10 helpful tips to keep you safe when you’re out on the road.

10. Don’t overload your tires.

Packing too much weight into your vehicle can create excessive heat inside your tires which can stress or damage them. This can drastically shorten the life of your tire and possibly lead to a blowout. Make sure you are following the manufacturer’s load recommendation which can be found in the vehicle information placard inside your driver’s side door post or in your owner’s manual.

9. Know when your tires need to be rotated and make sure you follow through with it.

Rotating your tires can go a long way in ensuring that your tires wear evenly which can help them last longer and prevent blowouts. A typical tire rotation involves moving the front tires to the rear of your vehicle and vice versa. In most cases, this is recommended for every 5,000-7,500 miles. However, there are some exceptions. Make sure you check your owner’s manual to make sure you are following the recommended guidelines for your vehicle.

8. Know how old your tires are

This tip does not just refer to the mileage on your tires, but when they were made. It is required by law that manufacturers include a data code on the lower sidewall of every tire they make. The last four digits on that code indicate when the tire was made. For example, if the last four digits are 2516, that tire was manufactured in the 25th week of 2016.

If you can’t seem to find that code, it is likely on the inboard side of your tire. While this might make it difficult to check, it is still important to know as some manufacturers recommend replacing tires every 6 years – even if the treads look brand new! Consumer Reports recommends changing them every 10 years no matter what.

7. Make sure you have the right tires when winter rolls around

In 45-degree (F) temperatures and lower, all-season tires can start to stiffen and lose their grip. Winter tires will remain flexible in these conditions which can deliver a 25-50% increase in traction over all-season tires. That could be just the margin you need to prevent a serious accident, especially in slippery conditions.

6. Listen to what your tread wear is trying to tell you.

If your tires could talk, what do you think they would say? As it turns out, your tires can say quite a lot about your vehicle based on their wear patterns. If your treads are significantly more worn out in the center than on the sides, you are likely overinflating your tires. If your treads are more worn on the outsides, it signals that your tires have been underinflated. If you notice your tires are wearing out faster on one side or the other, or if the tire wear is sporadic, something may be wrong with your alignment or suspension.

Any time that your tires show signs of uneven wear, it simply means that your tire is not distributing weight evenly on the road which can lead to increased wear, shorter tire life, loss of traction, and poor gas mileage.

5. Check your sidewalls for damage.

Check your sidewalls often for any bumps, cuts, bulges, cracks, or other abnormalities. These are often a sign of weakness in the tire created by a bump into a curb, pothole, or other roadside hazards. If you see any sign of damage, you need to replace the tire as heat and friction from driving could lead to a blowout while you’re on the road.

4. Don’t neglect your spare.

It’s easy for drivers to inspect the tires that are on their vehicles and forget to check on their spare. Make sure you check your spare each month to make sure it is a safe option if you need to use it. It can be very dangerous to use a spare that is unsafe for the road.

3. Know when it’s time for new tires

In the U.S. and many other parts of the world, tires are considered to be worn out when their tread depth is worn down to 2/32″. U.S. law requires manufacturers to include easily-visible indicator bars that run from one side of a tread-design to the other. For added grip in slippery conditions, Tire Rack recommends that drivers replace their tires at 4/32″ of remaining tread.

2. Watch out for these signs that a flat may be coming.

In a best-case scenario, a flat tire can be an inconvenience. At worst, it can be dangerous. That’s why it helps to know the signs that a flat tire could be coming before it happens. If you notice low pressure that continues despite attempts to inflate your tire, damage to the sidewalls, bulges in your tire, or excessive vibration while driving, you should consult a mechanic or tire shop.

1. Make sure your tires are properly inflated!

Proper tire inflation provides better grip, longer tire life, and even better gas mileage. Both underinflating and overinflating your tire can lead to a loss of traction or total failure of the tire. Be sure to follow manufacturer recommendations which you can find on the sticker on the inside of your driver-side door jamb or in your owner’s manual to make sure you’re inflating your tires to the correct psi.

We recommend checking your tire pressure at least once each month as well as before and after long trips. Keep in mind that a number of factors can contribute to a change in tire pressure, including temperature!

We’re Offering a 20% Discount for Replacement Parts

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While many are being asked to stay home, healthcare personnel, first responders, delivery drivers, construction workers, and many others are still on the front lines, doing their best to keep us safe, healthy, fed, and well-supplied. Many of our customers also fit into this group of people who are essential to keeping our society running as close to normal as possible.

As members of the community, we are ready to support the people that sacrifice their own safety for ours. That’s why we’re offering a 20% discount on the price of retail parts for all of our products starting now through May 1, 2020.

While it’s not a cure, we want to do what we can to help. The men and women dedicating their lives to protect us during this crisis need reliable transportation now more than ever. With all that’s on their minds during the workday, the last thing they should worry about is not having a reliable air machine to fill up their tires at a gas station or tire shop.

We also understand that this may be a time of financial hardship for many of the businesses we serve. If price is currently standing in the way of repairing your business’s air machines, we hope that this helps.

Now is the most important time for repairs. With fewer drivers on the road, the demand for gasoline, vehicle maintenance, rental cars, or new vehicles may not be as high, but that won’t be the case forever. When this outbreak has passed and regulations are relaxed, we’re sure the first thing many Americans will want to do is go for a road trip. When the time comes, it will be important to make the most out of the spike in business.

We hope that day comes soon and that our entire community remains safe and healthy in the meantime.

Please click this link and fill out a contact form or contact your sales representative to receive your discount.