Dropping Temperatures Mean Dropping Tire Pressure – But Rising Sales if You Play Your Cards Right

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This November, tire pressure lights will come on in thousands of vehicles across the United States. This is not because of damage, but because of the direct relationship between temperature and tire pressure. As customers flock to gas stations, convenience stores, and tire shops, this creates a golden opportunity for your business to increase sales.

For every 10-degree decrease in temperature, tire pressure decreases between 1-2 psi, meaning that if a driver last adjusted their tire pressure in 70-degree weather, the first cold wave of 30 degree nights can cause a decrease in tire pressure by 4 psi or more.

When tire pressure drops below the recommended amount, dangerous scenarios on the road become more likely, and TPMS lights turn on. After all, underinflation can cause a loss of steering precision and cornering stability, decreased fuel efficiency, increased tire wear, and total tire failure.

As TPMS systems continue to become more accurate while customers become more aware of the importance of proper tire inflation; gas stations, convenience stores, and tire shops now have an opportunity to increase sales and keep their customers safe.

On average, about 864 million people fill their tires at gas stations in the U.S. every year. That means about 16,000 people fill their tires at gas stations each day. With the increased likelihood of customers needing tire inflation as temperatures drop, it’s important to make sure that your convenience store, gas station, or tire shop is ready to handle the increase in traffic.

If more customers are using your air machines, more customers will turn to you to purchase gas, convenience store goods, or auto care products.

It’s important to make the most of your opportunities during these Fall months. No customer wants to drive to a specific location to address their TPMS light only to see an “Out of Order” sign on that location’s air machine.

To avoid customer frustration and loss of business, we recommend taking some time to inspect your machines to ensure that they’re clean, working properly, and inviting to customers. If you’re using Excel Tire Gauge machines at your location and have any technical needs, feel free to reach out to us through our “Support” page.

Our NACS Experience

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We had a great experience displaying our products and getting to know so many hard-working and passionate convenience store professionals at the 2019 NACS Show in Atlanta, Georgia. Each year, the NACS Show brings together convenience and fuel retailing industry professionals for four days of learning, networking, buying, selling, and fun. We were proud to be the only air machine manufacturer on display and excited to see that some of our machines were even on display at other booths.

Not only did we get to meet new potential customers, we also got to learn more about the issues they face so that we can better understand their needs moving forward. While it was an incredible experience to hear from speakers like Daymond John, learning how to better serve convenience store professionals was the most important thing to us. If we had the privilege of speaking with you at the show, we really appreciate you stopping by.

The theme of this year’s show was “We Can”. It celebrated the can-do spirit of the convenience store industry and we believe the motto could not have been more fitting. Spirits were high among nearly everyone we talked to and it was clear that everyone at the show was there to learn and help take their business to the next level which was incredibly inspiring. This really solidified the idea that the success of the convenience store industry lies on all of us. While our air machines can help bring more traffic to convenience stores and increase customer loyalty, keeping up with the latest product trends helps to drive in-store growth.

About NACS
The NACS Show is the convenience and fuel retailing industry’s most important event. The show brings in over 23,500 passionate industry professionals from the U.S. and all over the world. Whether you are a buyer or a seller, you can come to the show to learn from some of the biggest names in the convenience store industry. Attending the NACS Show is an inspiring experience and it can lead to great networking opportunities.

The 400,000 square foot expo was packed with opportunities to learn more about thousands of products and services that can help improve your c-store business. The expo was segmented into six different categories: Fuel Equipment & Services, Food Equipment & Foodservice Programs, Candy/Snacks, Facility Development & Store Operations, Merchandise and Technology. Each of these stations provided valuable opportunities for professionals to learn how they can take their careers and businesses to the next level.

The 400,000 sq. ft. expo is where you will discover thousands of the latest products and services that c-stores sell and use every day. The expo is segmented into six categories: Fuel Equipment & Services, Food Equipment & Foodservice Programs, Candy/Snacks, Facility Development & Store Operations, Merchandise and Technology. Each area of the expo gives you a one-of-a-kind, hands-on experience that can’t be matched anywhere else.