March Events: Southeast Petro, NECSEMA, & The International Car Rental Show

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The trade show season is in full swing this March! We’ll be traveling all over the country for the Southeast Petro – Food Marketing Expo, the NECSEMA Trade Show, and the International Car Rental Show.

Southeast Petro

We’re headed to Myrtle Beach, SC from March 4-5 for the Southeast Petro – Food Marketing Expo! We’ll be exhibiting at booth #2168 at the Myrtle Beach Convention center and we would love to meet with any of the hardworking convenience stores, truck stop, petroleum marketer or car wash professionals who will be in attendance. Please contact us to schedule a meeting if you are interested.

This event is also known as “The Really Big Expo” for good reason. It is the largest regional petroleum and c-store show in the southeast. Last year’s show brought in 1550 buyers from throughout the Southeast along with 450 exhibitors. We’re very excited to be a part of this event which has been a staple of the convenience store industry since 2001.

Attendees of the show can expect a great learning and networking experience. According to, they will get to learn how to increase their profits in key categories while meeting industry decision-makers. This is a great opportunity for attendees to gain a competitive edge through the exchange of ideas while learning about new profit centers, products, services, and other methods of bringing in customers.

We hope to show attendees all of the benefits of installing Excel Tire Gauge air machines at their convenience store locations.


After the Southeast Petro show, we will head back up North for the New England Convenience Store and Energy Marketers Association (NECSEMA) show. The event will take place at the MassMutual Center in Springfield, MA from March 17-18. If you would like to meet us there, swing by booth #2. We recommend contacting us ahead of time to schedule a meeting if you’re interested.

The show’s “Top to Top” event and “Luck of the Irish Opening Dinner” will start on St. Patrick’s Day, March 17. The very next day, the show will host educational sessions and the show floor will open. We can’t wait to meet all of the passionate NECSEMA members and convenience store professionals who will be at the show.

We are proud to support the NECSEMA’s mission of “representing and promoting the interests of the convenience store and transportation fuel industries across New England.” The organization is regarded as the voice of c-store retailers and wholesale energy marketers at the state and local level, operating as partners of the NACS and PMAA on the federal level.

International Car Rental Show

To round out the month of March, we’re going back to Las Vegas for the International Car Rental Show! This exciting event is celebrating its 25th year at Caesars Palace from March 22-24. You can contact us here to schedule a meeting or stop by booth #117 to speak with us.

The International Car Rental Show is where the global car rental industry connects. Attendees will get to hear expert advice on facing rising fleet costs, hiring and motivating workers, sales and marketing tactics, legal and legislative information, business expansion ideas and more.

It is our goal to show attendees what Excel Tire Gauge can do to help their car rental business. We hope attendees will see the benefits of increasing safety and decreasing liability, minimizing the costs associated with tread wear, eliminating the hassle of hose reels, and improving fuel mileage for their customers. We would love to help take any attendees’ car rental business to the next level.

Burt Brothers is Among The Latest Tire Shops To Install Excel Products

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Utah’s own Burt Brothers Tire & Service is among the latest tire shop chains to offer free air to its customers. Just like RNR Tire Express and Mavis Discount Tire, Burt Brothers has turned to Excel Tire Gauge, America’s Leader in Digital Air Inflation, as its digital air machine provider.

The tire shop brand installed its first custom-decaled SC05-SS Classic Series digital air machine in 2019 and owner Wendel Burt is pleased with the results so far.

“I really like the machine and I think it will no doubt be a positive addition to our business,” Burt said. “The machine is working perfectly for us.”

While the SC05s have been running cleanly and efficiently for Burt Brothers, they are also helping the company attract new customers, increase customer loyalty, and improve their tire shop efficiency.

“We are excited to work with Burt Brothers in changing the way they help their customers,” said Roger Audette, Director of Sales/Marketing at Excel Tire Gauge. “Burt Brothers joins a growing number of tire shop chains that are trying to capture this new audience of DIY-type drivers. Not only are they excited about adding this valuable service, but they are already benefiting from increased shop efficiency.”

Part of the appeal behind Excel air machines is how easy it is to use them. Excel Tire Gauge’s advanced-tech calibration head may sound complicated by name, but it is really simple for both tire techs and customers to use this technology.

To operate any Excel Tire Gauge product, all the user needs to do is set the target PSI. The machine will automatically inflate the tire to within 0.5 PSI of the desired pressure. There is no need to pre-deflate the tire or shut the unit off as it reaches its goal.

With the increased number of tire shops offering free air for customers, Excel Tire Gauge is excited to be a part of creating a new SOP (standard operating procedure) in this industry. To Burt Brothers’ benefit, offering this new digital service is likely to increase ROI and traffic to its 12 locations.

More specifically, the decision to provide free air will bring in vehicle-savvy customers who take care of their cars, trucks, and motorcycles. This is the perfect target audience for Burt Brothers’ other services which presents the tire shop with a great opportunity to increase its revenue.

About Burt Brothers Tire & Service
After its founding in 1991 by Wendel & Ron Burt, Burt Brothers Tire & Service has become the leader in automotive services along Utah’s Wasatch Front.

The company is known for having the best, most knowledgeable, and most skilled technicians & team members, and the most up-to-date tools & equipment in the area.

With a commitment to “doing it better,” Burt Brothers offers complete, bumper-to-bumper service, free flat repairs, tire rotations & balancing, expert wheel alignments, and an incredible selection of tires from the best-known brands.

You can learn more about Burt Brothers Tire & Service at

February Events: WPMAEXPO 2020 and the Jiffy Lube Convention & Trade Show

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We’re looking forward to learning and networking alongside passionate and hardworking professionals at WPMAEXPO 2020 and the Jiffy Lube Convention & Trade Show in February.


Our team will be in Las Vegas from February 18-20 along with the members of the 8 separate state associations that make up the Western Petroleum Marketers Association. We will be exhibiting at booth 1010 at the Mirage Hotel where we would love an opportunity to meet with anyone who is attending the show. Please contact us if you are interested in setting up a meeting.

We expect this to be a great event as there are several educational sessions lined up including “The Future of Fuel and Renewable Fuel Outlook” with Chris Rowland. Rowland is the Chief Economist at Marathon Petroleum and we look forward to hearing some of his expert insights. Adding to the excitement, former speaker of the U.S. House of Representatives Paul Ryan will deliver a keynote speech.

The event is sponsored by fuel industry giants and the companies that serve them like Chevron, Federated Insurance, Sinclair, Marathon, and Shell who serve as the show’s Presidential Sponsors. The list of Premier sponsors also includes some big names such as Pro Petroleum, Valero, Exxon Mobil, Phillips 66, the Holly Frontier Corporation, and RacePRO.

Our team is thrilled to be part of such an important event. We look forward to meeting new people while catching up with old friends and acquaintances.

To learn more about WPMAEXPO 2020, visit

2020 Jiffy Lube Convention & Trade Show

A few days after WPMAEXPO, we will head back to Vegas for the 2020 Jiffy Lube Convention & Trade Show. We will be at the newly-renovated MGM Hotel from February 23-25, networking with Jiffy Lube partners from all over the U.S. and Canada.

We’re excited to meet up with these dedicated and hard-working partners to help share how our products can help their businesses. If you are attending the event and want to schedule a meeting with us, contact us here. Otherwise, you can stop by and see us at booth 514 at any time during the show.

The event starts with the Pennzoil 400 race on Sunday, February 23 which registered guests are allowed to attend. The trade show itself starts on February 24 and will include breakfasts, lunches, and happy hours.

Our NACS Experience

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We had a great experience displaying our products and getting to know so many hard-working and passionate convenience store professionals at the 2019 NACS Show in Atlanta, Georgia. Each year, the NACS Show brings together convenience and fuel retailing industry professionals for four days of learning, networking, buying, selling, and fun. We were proud to be the only air machine manufacturer on display and excited to see that some of our machines were even on display at other booths.

Not only did we get to meet new potential customers, we also got to learn more about the issues they face so that we can better understand their needs moving forward. While it was an incredible experience to hear from speakers like Daymond John, learning how to better serve convenience store professionals was the most important thing to us. If we had the privilege of speaking with you at the show, we really appreciate you stopping by.

The theme of this year’s show was “We Can”. It celebrated the can-do spirit of the convenience store industry and we believe the motto could not have been more fitting. Spirits were high among nearly everyone we talked to and it was clear that everyone at the show was there to learn and help take their business to the next level which was incredibly inspiring. This really solidified the idea that the success of the convenience store industry lies on all of us. While our air machines can help bring more traffic to convenience stores and increase customer loyalty, keeping up with the latest product trends helps to drive in-store growth.

About NACS
The NACS Show is the convenience and fuel retailing industry’s most important event. The show brings in over 23,500 passionate industry professionals from the U.S. and all over the world. Whether you are a buyer or a seller, you can come to the show to learn from some of the biggest names in the convenience store industry. Attending the NACS Show is an inspiring experience and it can lead to great networking opportunities.

The 400,000 square foot expo was packed with opportunities to learn more about thousands of products and services that can help improve your c-store business. The expo was segmented into six different categories: Fuel Equipment & Services, Food Equipment & Foodservice Programs, Candy/Snacks, Facility Development & Store Operations, Merchandise and Technology. Each of these stations provided valuable opportunities for professionals to learn how they can take their careers and businesses to the next level.

The 400,000 sq. ft. expo is where you will discover thousands of the latest products and services that c-stores sell and use every day. The expo is segmented into six categories: Fuel Equipment & Services, Food Equipment & Foodservice Programs, Candy/Snacks, Facility Development & Store Operations, Merchandise and Technology. Each area of the expo gives you a one-of-a-kind, hands-on experience that can’t be matched anywhere else.