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March Events: Southeast Petro, NECSEMA, & The International Car Rental Show

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The trade show season is in full swing this March! We’ll be traveling all over the country for the Southeast Petro – Food Marketing Expo, the NECSEMA Trade Show, and the International Car Rental Show.

Southeast Petro

We’re headed to Myrtle Beach, SC from March 4-5 for the Southeast Petro – Food Marketing Expo! We’ll be exhibiting at booth #2168 at the Myrtle Beach Convention center and we would love to meet with any of the hardworking convenience stores, truck stop, petroleum marketer or car wash professionals who will be in attendance. Please contact us to schedule a meeting if you are interested.

This event is also known as “The Really Big Expo” for good reason. It is the largest regional petroleum and c-store show in the southeast. Last year’s show brought in 1550 buyers from throughout the Southeast along with 450 exhibitors. We’re very excited to be a part of this event which has been a staple of the convenience store industry since 2001.

Attendees of the show can expect a great learning and networking experience. According to septroshow.org, they will get to learn how to increase their profits in key categories while meeting industry decision-makers. This is a great opportunity for attendees to gain a competitive edge through the exchange of ideas while learning about new profit centers, products, services, and other methods of bringing in customers.

We hope to show attendees all of the benefits of installing Excel Tire Gauge air machines at their convenience store locations.

NECSEMA

After the Southeast Petro show, we will head back up North for the New England Convenience Store and Energy Marketers Association (NECSEMA) show. The event will take place at the MassMutual Center in Springfield, MA from March 17-18. If you would like to meet us there, swing by booth #2. We recommend contacting us ahead of time to schedule a meeting if you’re interested.

The show’s “Top to Top” event and “Luck of the Irish Opening Dinner” will start on St. Patrick’s Day, March 17. The very next day, the show will host educational sessions and the show floor will open. We can’t wait to meet all of the passionate NECSEMA members and convenience store professionals who will be at the show.

We are proud to support the NECSEMA’s mission of “representing and promoting the interests of the convenience store and transportation fuel industries across New England.” The organization is regarded as the voice of c-store retailers and wholesale energy marketers at the state and local level, operating as partners of the NACS and PMAA on the federal level.

International Car Rental Show

To round out the month of March, we’re going back to Las Vegas for the International Car Rental Show! This exciting event is celebrating its 25th year at Caesars Palace from March 22-24. You can contact us here to schedule a meeting or stop by booth #117 to speak with us.

The International Car Rental Show is where the global car rental industry connects. Attendees will get to hear expert advice on facing rising fleet costs, hiring and motivating workers, sales and marketing tactics, legal and legislative information, business expansion ideas and more.

It is our goal to show attendees what Excel Tire Gauge can do to help their car rental business. We hope attendees will see the benefits of increasing safety and decreasing liability, minimizing the costs associated with tread wear, eliminating the hassle of hose reels, and improving fuel mileage for their customers. We would love to help take any attendees’ car rental business to the next level.

Burt Brothers is Among The Latest Tire Shops To Install Excel Products

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Utah’s own Burt Brothers Tire & Service is among the latest tire shop chains to offer free air to its customers. Just like RNR Tire Express and Mavis Discount Tire, Burt Brothers has turned to Excel Tire Gauge, America’s Leader in Digital Air Inflation, as its digital air machine provider.

The tire shop brand installed its first custom-decaled SC05-SS Classic Series digital air machine in 2019 and owner Wendel Burt is pleased with the results so far.

“I really like the machine and I think it will no doubt be a positive addition to our business,” Burt said. “The machine is working perfectly for us.”

While the SC05s have been running cleanly and efficiently for Burt Brothers, they are also helping the company attract new customers, increase customer loyalty, and improve their tire shop efficiency.

“We are excited to work with Burt Brothers in changing the way they help their customers,” said Roger Audette, Director of Sales/Marketing at Excel Tire Gauge. “Burt Brothers joins a growing number of tire shop chains that are trying to capture this new audience of DIY-type drivers. Not only are they excited about adding this valuable service, but they are already benefiting from increased shop efficiency.”

Part of the appeal behind Excel air machines is how easy it is to use them. Excel Tire Gauge’s advanced-tech calibration head may sound complicated by name, but it is really simple for both tire techs and customers to use this technology.

To operate any Excel Tire Gauge product, all the user needs to do is set the target PSI. The machine will automatically inflate the tire to within 0.5 PSI of the desired pressure. There is no need to pre-deflate the tire or shut the unit off as it reaches its goal.

With the increased number of tire shops offering free air for customers, Excel Tire Gauge is excited to be a part of creating a new SOP (standard operating procedure) in this industry. To Burt Brothers’ benefit, offering this new digital service is likely to increase ROI and traffic to its 12 locations.

More specifically, the decision to provide free air will bring in vehicle-savvy customers who take care of their cars, trucks, and motorcycles. This is the perfect target audience for Burt Brothers’ other services which presents the tire shop with a great opportunity to increase its revenue.

About Burt Brothers Tire & Service
After its founding in 1991 by Wendel & Ron Burt, Burt Brothers Tire & Service has become the leader in automotive services along Utah’s Wasatch Front.

The company is known for having the best, most knowledgeable, and most skilled technicians & team members, and the most up-to-date tools & equipment in the area.

With a commitment to “doing it better,” Burt Brothers offers complete, bumper-to-bumper service, free flat repairs, tire rotations & balancing, expert wheel alignments, and an incredible selection of tires from the best-known brands.

You can learn more about Burt Brothers Tire & Service at burtbrothers.com.

February Events: WPMAEXPO 2020 and the Jiffy Lube Convention & Trade Show

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We’re looking forward to learning and networking alongside passionate and hardworking professionals at WPMAEXPO 2020 and the Jiffy Lube Convention & Trade Show in February.

WPMAEXPO 2020

Our team will be in Las Vegas from February 18-20 along with the members of the 8 separate state associations that make up the Western Petroleum Marketers Association. We will be exhibiting at booth 1010 at the Mirage Hotel where we would love an opportunity to meet with anyone who is attending the show. Please contact us if you are interested in setting up a meeting.

We expect this to be a great event as there are several educational sessions lined up including “The Future of Fuel and Renewable Fuel Outlook” with Chris Rowland. Rowland is the Chief Economist at Marathon Petroleum and we look forward to hearing some of his expert insights. Adding to the excitement, former speaker of the U.S. House of Representatives Paul Ryan will deliver a keynote speech.

The event is sponsored by fuel industry giants and the companies that serve them like Chevron, Federated Insurance, Sinclair, Marathon, and Shell who serve as the show’s Presidential Sponsors. The list of Premier sponsors also includes some big names such as Pro Petroleum, Valero, Exxon Mobil, Phillips 66, the Holly Frontier Corporation, and RacePRO.

Our team is thrilled to be part of such an important event. We look forward to meeting new people while catching up with old friends and acquaintances.

To learn more about WPMAEXPO 2020, visit www.wpma.com/national-convention.

2020 Jiffy Lube Convention & Trade Show

A few days after WPMAEXPO, we will head back to Vegas for the 2020 Jiffy Lube Convention & Trade Show. We will be at the newly-renovated MGM Hotel from February 23-25, networking with Jiffy Lube partners from all over the U.S. and Canada.

We’re excited to meet up with these dedicated and hard-working partners to help share how our products can help their businesses. If you are attending the event and want to schedule a meeting with us, contact us here. Otherwise, you can stop by and see us at booth 514 at any time during the show.

The event starts with the Pennzoil 400 race on Sunday, February 23 which registered guests are allowed to attend. The trade show itself starts on February 24 and will include breakfasts, lunches, and happy hours.

New Partnership: RNR Tire Express is Teaming up With Excel Tire Gauge

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RNR Tire Express corporate is partnering with Excel Tire Gauge to provide free air to its customers. The national tire retailer installed its first two SC05-SS Classic Series air machines at its Clearwater, Florida location in the Fall of 2019. Our two companies are working together to promote Excel Tire Gauge’s equipment at RNR’s franchise locations.

“We are very excited about this new partnership and excited to be part of a new standard operating procedure in regards to tire pressure maintenance,” said Roger Audette, Director of Sales and Marketing at Excel Tire Gauge.

Installing Excel Tire Gauge digital air machines should prove to be a smart strategic move for RNR. Tire shops that choose Excel products often experience improved customer loyalty as Excel air machines are used 30% more often than the competition’s machines. This is likely because customers appreciate the faster and easier tire filling process that Excel products provide.

RNR Tire Express is adding to this effect by using custom decals on their SC05-SS air machines. This will help customers associate their positive inflation experience with the RNR brand.

Providing customers with digital air machines creates a unique opportunity for tire shops. While providing customers with free air is not as common among the tire shop industry, over 860 million people fill their tires at gas stations each year. Tire shops like RNR who are savvy enough to provide air inflation to customers can tap into this massive audience, bringing more traffic to their stores.

Additionally, some of the customers who stop at tire shops like RNR to inflate their tires are bound to find that one of their tires is damaged, leaking, or otherwise can not hold air. Conveniently, the customer will be able to walk right into the store and schedule a tire change. While this will not be the case for all customers, any opportunity to bring in more traffic is an opportunity to make a sale.

17th Annual RNR Tire Express Franchise Conference and Expo

As part of this partnership, our team will attend RNR Tire Express’s annual franchise meeting at the Airport Renaissance in Tampa on January 19-21. We will have a booth at the show where we will also donate a free SC05-SS air machine to one lucky RNR franchisee!

We are excited to meet with RNR’s franchise partners, operators, and store managers to celebrate the tire retailer’s accomplishments in 2019. We look forward to personally meeting some of the hardworking professionals at RNR and welcoming them into our family of partners. More importantly, we are excited to be a part of RNR’s success through 2020 and beyond.

About RNR Tire Express

RNR Tire Express is a national franchise retailer of quality tires and custom wheels offered with convenient, affordable payment options designed to fit each customer’s unique budget. Established in 2000 as RENT-n-ROLL, RNR has grown to 126 locations in 24 states.

At RNR Tire Express it has never been easier to get the tires and wheels you want. In addition to offering the largest selection of brand name tires and wheels, RNR also provides exceptional customer service and FREE professional installation.

If you are interested in forming a partnership with us, click here.

Saying Goodbye to 2019 and Hello to 2020

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While we’re excited for all of the great things that are coming up in 2020, we wanted to take some time to reflect on our incredible year of growth in 2019.

This year, we sold over 6,800 machines, resulting in a 28% increase in gross sales. We added 300 new site locations along the way and secured some big-time partnerships with companies like Global Partners LP, Hennessy Industries, and RNR Tire Express.

To account for our growth in sales, we invested in a brand new workspace and hired 12 new team members. Four of those employees were former members of our team that we are thrilled to welcome back to the Excel Tire Gauge family.

Despite all we’ve grown, we don’t plan on stopping here. As you may have noticed, our website got a fresh new look that will improve customer communications and continue to develop along with our marketing efforts. We also overhauled our social media marketing strategy to provide more valuable information to our customers. We have been much more active on Facebook, LinkedIn, and Twitter lately.

Speaking of marketing, we really stepped up our game this year and created a new marketing team. Our internal team will work hand-in-hand with Integrated Media Group (IMG) to help grow our brand through 2020 and beyond. IMG is a full-service digital marketing agency that services hundreds of clients across the country to grow their revenue. We can’t wait to see what our new team of marketing experts can accomplish together.

While we were focusing on our digital marketing efforts, we also worked hard to market ourselves in person. Our team spent a lot of time on the road, traveling to businesses and trade shows to get in touch with some of our great customers and potential contacts face-to-face. We truly appreciated the opportunity to meet so many passionate and driven professionals in the convenience store, tire shop, fleet, auto rental, dealership, and car wash industries.

Not all of our travel was for marketing purposes. One of our favorite trips of this year was when we visited the Discount Tire Headquarters in beautiful Scottsdale, Arizona to help fundraise for the Bruce T. Halle Assistance Fund. The incredible charity provides necessities such as shelter, food, and clothing to employees within the Discount Tire family while in transition from a disaster, fire, storm, or injury. The charity also covers medical bills for life-threatening illness or emergency treatment above what insurance covers.

In total, we attended close to 30 charity events throughout 2019. It always feels great to be able to help others in need and to be part of those efforts was a humbling experience.

As we look back on 2019, we would like to thank all of our customers and partners for helping to make this year special. We would also like to thank our incredible employees for all of the hard work they put in this year. We can’t wait to see what 2020 has in store for us.

Global Partners LP Teams Up With Excel Tire Gauge For Revenue Sharing Deal

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Excel Tire Gauge is proud to announce that we are partnering with Global Partners LP to provide the Global family of convenience stores with air machines and vacuum units. As part of a revenue-sharing deal, we have installed our equipment at some of Global Partners’ 300 gas station and convenience store locations across New England over the last 3-4 months so far.

“I’m excited about our growth potential with Excel Tire Gauge, and looking forward to working together to improve our air & vacuum revenue,” said Micah Smith, Director of Car Wash Operations for Global Partners LP.

The Global family, which includes Alltown, Alltown Fresh, Xtra Mart, and Honey Farms, is expected to experience a variety of benefits along with a boost in revenue. Traffic to these stores is predicted to increase as Excel digital air machines are typically used 30% more often than the competition’s machines. Customer loyalty is also expected to improve as customers will experience a faster and easier tire filling process. Custom branded decals on the machines will help customers associate Global Partners’ brands with a positive inflation experience.

Consumers who frequent the Global Family of Convenience Stores are expected to benefit from an easier, faster, and more precise tire filling experience along with the added convenience of having a vacuum nearby.

With this partnership, Global Partners LP is taking advantage of a great opportunity. An average of 250 million U.S. drivers pay to fill their tires at gas stations and convenience stores every year. Providing that audience with the best possible experience and technology is a move that has the potential to create long term sales increases.

For our team at Excel, this partnership provides a chance to increase revenue while helping us continue to improve our brand image in the Northeast. We are thrilled to associate ourselves with one of the strongest convenience store ownership groups in the region.

“Excel is excited to welcome Global Partners to our growing family,” said Roger Audette, Director of Sales & Marketing at Excel Tire Gauge. “We look forward to many years of success.”

About Global Partners LP
Global Partners LP is a Fortune 500 company and leader in the storage, distribution, and marketing of energy products across the Northeast. The company has a rich, 75-year history of serving businesses, industrial enterprises, and government agencies.

Today, Global Partners LP is one of the largest independent owners, suppliers, and operators of gasoline stations and convenience stores in the region with over 1,600 locations. Global also owns, controls, or has access to one of the largest terminal networks in New England and New York.

You can learn more about Global Partners LP at Globalp.com.

If you are interested in forming a partnership with us, click here to send us an email.

Drive Safe this Thanksgiving – Your Turkey Day Travel Guide

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Thanksgiving is a special holiday for many Americans and their families. People travel long distances to enjoy great food, celebrate the things they are thankful for, and spend time with friends and relatives they may not see often.

However, it is important to drive extra carefully during the Thanksgiving season as it is one of the most dangerous times of year for travel. About 400 fatal accidents occur each year on American roadways between 6:00 pm the Wednesday before Thanksgiving and 11:59 pm the Sunday after, according to The National Safety Council.

The following blog highlights some of the dangers involved in Thanksgiving travel while providing helpful tips from the National Highway Traffic Safety Association (NHTSA) to help keep you safe.

The Dangers
There are a variety of factors that make the Thanksgiving season a more dangerous time to travel than other times of year. Increased traffic, distance traveled, and alcohol-impaired driving are some of the more noteworthy dangers.

One of the biggest risk factors associated with Thanksgiving travel is the sheer number of drivers that are on the road. Last year, over 48 million people traveled over 50 miles by car to celebrate Thanksgiving. With that many motorists on the road combined with the distractions that often come with long rides with family members, the chance that accidents will happen are bound to increase.

The increased traffic and consumption of alcohol that can be involved in Thanksgiving celebration is a dangerous combination. In 2016, alcohol-impaired driving was a factor in 28% of total traffic fatalities. During the Thanksgiving period of that year, alcohol-impaired driving was a factor in 34% of fatalities.

The night before Thanksgiving is one of the biggest drinking nights of the year. On “Thanksgiving Eve,” often referred to as Black Wednesday, it is common for young adults to visit hometown bars to catch up with old friends. While this may sound like a fun way to celebrate, this tradition creates a dangerous situation when responsible habits are not practiced. Bars report sales increases of 270% on beer and 114% on hard liquor while many areas see increases in drunk driving.

How to stay safe
Due to the increased level of danger associated with Thanksgiving driving, the NHTSA recommends that you take the following precautions:

We strongly recommend that you take these safety precautions and share these tips with friends and relatives this Thanksgiving season. We wish you all a happy and safe holiday.

Dropping Temperatures Mean Dropping Tire Pressure – But Rising Sales if You Play Your Cards Right

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This November, tire pressure lights will come on in thousands of vehicles across the United States. This is not because of damage, but because of the direct relationship between temperature and tire pressure. As customers flock to gas stations, convenience stores, and tire shops, this creates a golden opportunity for your business to increase sales.

For every 10-degree decrease in temperature, tire pressure decreases between 1-2 psi, meaning that if a driver last adjusted their tire pressure in 70-degree weather, the first cold wave of 30 degree nights can cause a decrease in tire pressure by 4 psi or more.

When tire pressure drops below the recommended amount, dangerous scenarios on the road become more likely, and TPMS lights turn on. After all, underinflation can cause a loss of steering precision and cornering stability, decreased fuel efficiency, increased tire wear, and total tire failure.

As TPMS systems continue to become more accurate while customers become more aware of the importance of proper tire inflation; gas stations, convenience stores, and tire shops now have an opportunity to increase sales and keep their customers safe.

On average, about 864 million people fill their tires at gas stations in the U.S. every year. That means about 16,000 people fill their tires at gas stations each day. With the increased likelihood of customers needing tire inflation as temperatures drop, it’s important to make sure that your convenience store, gas station, or tire shop is ready to handle the increase in traffic.

If more customers are using your air machines, more customers will turn to you to purchase gas, convenience store goods, or auto care products.

It’s important to make the most of your opportunities during these Fall months. No customer wants to drive to a specific location to address their TPMS light only to see an “Out of Order” sign on that location’s air machine.

To avoid customer frustration and loss of business, we recommend taking some time to inspect your machines to ensure that they’re clean, working properly, and inviting to customers. If you’re using Excel Tire Gauge machines at your location and have any technical needs, feel free to reach out to us through our “Support” page.

Our NACS Experience

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We had a great experience displaying our products and getting to know so many hard-working and passionate convenience store professionals at the 2019 NACS Show in Atlanta, Georgia. Each year, the NACS Show brings together convenience and fuel retailing industry professionals for four days of learning, networking, buying, selling, and fun. We were proud to be the only air machine manufacturer on display and excited to see that some of our machines were even on display at other booths.

Not only did we get to meet new potential customers, we also got to learn more about the issues they face so that we can better understand their needs moving forward. While it was an incredible experience to hear from speakers like Daymond John, learning how to better serve convenience store professionals was the most important thing to us. If we had the privilege of speaking with you at the show, we really appreciate you stopping by.

The theme of this year’s show was “We Can”. It celebrated the can-do spirit of the convenience store industry and we believe the motto could not have been more fitting. Spirits were high among nearly everyone we talked to and it was clear that everyone at the show was there to learn and help take their business to the next level which was incredibly inspiring. This really solidified the idea that the success of the convenience store industry lies on all of us. While our air machines can help bring more traffic to convenience stores and increase customer loyalty, keeping up with the latest product trends helps to drive in-store growth.

About NACS
The NACS Show is the convenience and fuel retailing industry’s most important event. The show brings in over 23,500 passionate industry professionals from the U.S. and all over the world. Whether you are a buyer or a seller, you can come to the show to learn from some of the biggest names in the convenience store industry. Attending the NACS Show is an inspiring experience and it can lead to great networking opportunities.

The 400,000 square foot expo was packed with opportunities to learn more about thousands of products and services that can help improve your c-store business. The expo was segmented into six different categories: Fuel Equipment & Services, Food Equipment & Foodservice Programs, Candy/Snacks, Facility Development & Store Operations, Merchandise and Technology. Each of these stations provided valuable opportunities for professionals to learn how they can take their careers and businesses to the next level.

The 400,000 sq. ft. expo is where you will discover thousands of the latest products and services that c-stores sell and use every day. The expo is segmented into six categories: Fuel Equipment & Services, Food Equipment & Foodservice Programs, Candy/Snacks, Facility Development & Store Operations, Merchandise and Technology. Each area of the expo gives you a one-of-a-kind, hands-on experience that can’t be matched anywhere else.

Welcome to Our New Website

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Press Release: Excel Tire Gauge launches a new website

The clients we serve work in competitive markets that are always changing. Today, we are thrilled to announce that our website has changed to help meet their needs. For this project, we have partnered with Integrated Media Group to provide our customers with an improved online experience.

As you explore our new website, you will notice that we have improved the visual impact, as well as updated our content and navigation to better align with who we are as a company.

Customers can now view products based on their industry, which will streamline the process of discovering products that will help their businesses. Clients can embark on this journey from our home page or by hovering over the “Industries” tab and selecting the industry that best applies to them.

In the About Us section, customers can find information about the history of our company and the technology that makes Excel Tire Gauge America’s leader in digital air inflation. They can also read and watch testimonials from satisfied customers. Visitors can also find news and events which will be updated regularly. Personal bios from our team are coming soon.

Clients can also learn more about our services from our Services tab and contact us directly or view Sales FAQs through our Contact tab. Our Blog section is where we will keep you up to date on industry news, educational & safety information, and company news from Excel.

We hope you like these changes and we look forward to the many ways in which our new site will help us serve professionals in the convenience store, tire shop, fleet, auto rental and dealership fields.