Monthly Archives

November 2020

Stay Safe This Winter With These Tire-Care Tips

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Temperatures are starting to fall around the U.S. as winter is approaching soon. Unfortunately, many drivers wait far too long before they start to think about proper winter tire care. This can create a dangerous situation as slick roads can be very unforgiving. Be sure to read these tips for winter tire care before the harsh winter weather kicks in and pass them along to your customers!

Make sure your tires are properly inflated with a quality tire pressure gauge

Last year, we explained the direct relationship between temperature and tire pressure. For every 10-degree decrease in temperature, tire pressure decreases between 1-2 psi, meaning that if a driver last adjusted their tire pressure in 70-degree weather, the first cold wave of 30-degree nights can cause a decrease in tire pressure by 4 psi or more. This drop in pressure can seriously affect your car’s braking, steering precision, and cornering stability. On icy roads, that pressure drop can spell the difference between avoiding a collision and a serious accident.

Aside from the safety benefits, proper tire inflation improves fuel efficiency, decreases tire wear, and decreases the chances of total tire failure. Make sure to test often using an accurate tire pressure gauge.

Think about winter tires

When outside temperatures drop below 45 degrees, most tires will start to behave differently. Your average all-season tire will start to harden and lose grip when it gets cold enough outside for you to see your breath. Winter tires, on the other hand, are specifically designed to remain flexible and provide better traction and control in these conditions. Winter tires can deliver a 25-50% increase in traction over all-season tires, which could be just enough to prevent you from damaging your vehicle in wintery conditions and possibly even save your life.

Check the treads on your tires

If you’re using the right tires and they are properly inflated, but your treads are worn out, you are simply not safe. Tread depth is incredibly important to maintaining traction and improving stopping distance. The team at Tire Rack has proven through testing that “insufficient tread depth doubles your stopping distance.” They recommend replacing tires at 5/32” of remaining tread depth if sleet and snow are in your future and 4/32” if winter in your area brings rain and wet roads.

Some sources recommend testing your tread depth by sticking an upside-down penny into the grooves of your tire and replacing them if President Lincoln’s head is entirely visible. However, the team at Tire Rack recommends using a quarter instead.

Don’t tailgate and drive smoothly

While safe driving on tires that are not winter-ready can be very dangerous, so can driving unsafely on tires at are well taken care of. Always leave extra room between your vehicle and the vehicle in front of you – especially when the weather is cold. This will give you more time to react to your situation and provide more room for error. Accidents may be accidental, but many can be avoided by slowing down and providing yourself more time to react to potential hazards. The less aggressively you have to steer or brake, the less likely you are to lose traction.

How to increase gas stations sales with an Excel Tire Gauge digital air filling machine

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In these trying times, owners and franchise partners everywhere are searching harder than ever for ways to increase sales at their gas stations and convenience stores. While bringing in new customers is always a focus, one of the best ways to increase those sales is to improve customer loyalty and repeat business with the customers that already visit your locations. The simplest and most effective way to promote repeat business is to provide the best customer experience possible.

Customer experience can change with every interaction a customer has with your business, from filling up their gas tank to interacting with your staff. However, one of the biggest opportunities to improve customer service is to be there for customers when they are in need. And when customers need an accurate tire pressure gauge or air machine for tires, it is important to provide them with a smooth and efficient tire filling experience. That’s where we can help.

How do Excel Tire Gauge Digital Air Machines improve customer experience?

The answer is simple. Our digital air filling machines are some of the easiest air machines for customers to use. While some may be very vehicle-savvy, the average customer is not a mechanic or tire technician. So making the process as simple as possible will be very helpful to them.

To operate any Excel Tire Gauge product, all the user needs to do is attach the chuck to their valve stem and set the target PSI. The machine will automatically inflate the tire to within 0.5 PSI of the desired pressure. There is no need to pre-deflate the tire, check constantly with a car tire air pressure gauge, or shut the unit off as it reaches its goal. That ease of use will allow your customers to get more value from their time at your location, increasing their chances of making additional purchases and improving their overall experience at your gas station.

Paul Kaknes from K’s Gulf has seen the results of this firsthand. When we reached out to him for feedback, he replied: 

“I just got the first revenue share check and had to tell you that this is at least double what I was getting from my previous provider, and their check included both air and vacuum. I have been getting positive feedback from everyone who uses it. They tell me they go out of their way to come here for air.

If customers “go out of their way” to visit your location for an air filling machine when they need it, traffic to your convenience store or gas station will increase and with that, your sales will increase as well. With the additional option to add custom branded decals to your Excel digital air filling machine, our products will provide further positive exposure for your brand.

Which digital air machine is right for my gas station or convenience store?

When it comes to picking the right digital air filling machine for your gas station or convenience store location, we recommend the SC12-SS, the SC09-SS, or the SC05-SS. However, if you are looking for a wall-mounted air machine, we also recommend the WM-SS Wall-Mounted air machine.

For a full breakdown of each machine we recommend for gas stations and convenience stores, click here.