Monthly Archives

June 2020

See You At The FPMA Sunshine Expo

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We regret to inform you that the FPMA Sunshine Expo has been cancelled due to COVID-19.

While we may not be able to interact face to face at this show as we had planned, we would love an opportunity to network and speak with any current or potential customers virtually or over the phone.

You can click here if you would like to get in touch with us: 

Our team is getting ready to visit the Gaylord Palms Resort in Kissimmee, Florida from Monday, July 20 to Wednesday, July 22 for the Florida Petroleum Marketers Association’s 2020 Sunshine Expo and Conference. If you’re coming to the show, we would love a chance to meet with you and learn more about your convenience store or gas station. Please contact us if you would like to set up a meeting or stop by booth 518.

We’re looking forward to this event after missing out on three months of trade shows due to the COVID-19 crisis and we can’t wait to get back to networking with the passionate and dedicated professionals that will be at this show. This event is regarded as “Florida’s #1 Conference and Tradeshow for food, fuel, C-store, grocery, and beverage retailing.” With over 250 booths and education sessions displaying the latest in industry technology, products, and services we’re sure this is going to be a great event. On top of all that, the stunning Gaylord Palms Resort will be sure to make for a great atmosphere.

The Sunshine Expo is sponsored by some big names in the fuel industry including Motiva, Valero, Citgo, Federated Insurance, and Marathon. Education sessions include important and timely topics such as Pandemic & Food Safety, HR Role during the Pandemic, C-Store Operations during a Pandemic, and a Lessons Learned Panel.

Because there is still some concern over the COVID-19 pandemic, we will be sure to follow the show’s safety guidelines while watching out for the safety of our team and the safety of others. However, we are looking forward to meeting with new potential customers and catching up with old friends. 

A New SOP for Tire Shops During and After the COVID-19 Crisis

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As states and regions continue the slow process of reopening after the start of the COVID-19 crisis, many consumers are doing their best to avoid any unnecessary contact with other people in hopes of continuing to slow the spread of coronavirus. In a world where some people are postponing medical appointments to avoid these social interactions, how are tire shops supposed to increase their traffic? That’s where self-service air machines can help.

For tire shops, the practice of offering free air pressure checks has been an important part of the marketing process. This strategy provides customers with a free service while allowing tire technicians to inflate and evaluate the customers’ tires. Should the technicians notice any issues, it gives them a chance to sell new tires or services.

The problem with this is that it typically requires customers to park, go into a waiting room, and speak to a mechanic or technician. In our current environment, many customers are anxious about unnecessary human interaction and are likely to avoid setting foot inside the shop if they don’t have to.

“As an industry, we need to think about what we can do to adjust to how people want things done,” Roger Audette, Director of Sales and Marketing at Excel Tire Gauge says.

Lately, it seems that ‘how people want things done’ is with as little social interaction as possible. That’s why tire shops need to allow customers to limit human contact by providing them with a contact-less option for service. To do that, more tire shops need to provide customers with access to free self-service digital air machines.

The use of self-service air machines like the SC05 Classic Series allows customers to do things like check their tire pressure and inflate their tires quickly, easily, accurately, and most importantly… on their own.

Should the customers notice any damage or other problems with their tires, they will luckily be right in front of a tire shop, giving the shop the same opportunity to sell tires or services as they would with a more manual process.

This system provides both customers and tire shops with the same opportunity in a way that is notably safer. After all, COVID-19 does not spread easily from contact with surfaces, but it does spread easily between people according to the CDC.

Whether customers are COVID-concerned or not, using self-service machines to provide free air has proven to be just as effective as a marketing tactic. Wendel Burt, President & Owner of Burt Brothers Tire & Service Inc., explained the benefits in a recent Google Review of Excel Tire Gauge.

“We love our machines almost as much as our customers,” Burt wrote. “We do free air and people are loving it. Most places here charge. We have picked up a lot of new customers and tire sales from them. Our associates keep an eye out and assist and tell customers that we fix flats for free if this becomes a daily issue and customers love that too. It’s one of the best ways to advertise our business.”

If you are interested in learning more about the digital air machines that can help tire shops continue to improve their bottom line, click here!

If you would like to contact a sales representative for a no-obligation consultation, click here or email us at