Monthly Archives

February 2020

March Events: Southeast Petro, NECSEMA, & The International Car Rental Show

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We regret to inform you that we will not be attending any trade shows or events from now until June 1 due to the COVID-19 outbreak. In the interest of keeping our staff and the public safe and healthy, our sales team will not be traveling for the next few months.


While we may not be able to interact face to face at trade shows as we had planned, we would love an opportunity to network and speak with any current or potential customers virtually or over the phone.


You can click here if you would like to get in touch with us:


Stay safe everyone.


Southeast Petro

We’re headed to Myrtle Beach, SC from March 4-5 for the Southeast Petro – Food Marketing Expo! We’ll be exhibiting at booth #2168 at the Myrtle Beach Convention center and we would love to meet with any of the hardworking convenience stores, truck stop, petroleum marketer or car wash professionals who will be in attendance. Please contact us to schedule a meeting if you are interested.

This event is also known as “The Really Big Expo” for good reason. It is the largest regional petroleum and c-store show in the southeast. Last year’s show brought in 1550 buyers from throughout the Southeast along with 450 exhibitors. We’re very excited to be a part of this event which has been a staple of the convenience store industry since 2001.

Attendees of the show can expect a great learning and networking experience. According to, they will get to learn how to increase their profits in key categories while meeting industry decision-makers. This is a great opportunity for attendees to gain a competitive edge through the exchange of ideas while learning about new profit centers, products, services, and other methods of bringing in customers.

We hope to show attendees all of the benefits of installing Excel Tire Gauge air machines at their convenience store locations.


After the Southeast Petro show, we will head back up North for the New England Convenience Store and Energy Marketers Association (NECSEMA) show. The event will take place at the MassMutual Center in Springfield, MA from March 17-18. If you would like to meet us there, swing by booth #2. We recommend contacting us ahead of time to schedule a meeting if you’re interested.

The show’s “Top to Top” event and “Luck of the Irish Opening Dinner” will start on St. Patrick’s Day, March 17. The very next day, the show will host educational sessions and the show floor will open. We can’t wait to meet all of the passionate NECSEMA members and convenience store professionals who will be at the show.

We are proud to support the NECSEMA’s mission of “representing and promoting the interests of the convenience store and transportation fuel industries across New England.” The organization is regarded as the voice of c-store retailers and wholesale energy marketers at the state and local level, operating as partners of the NACS and PMAA on the federal level.

International Car Rental Show

To round out the month of March, we’re going back to Las Vegas for the International Car Rental Show! This exciting event is celebrating its 25th year at Caesars Palace from March 22-24. You can contact us here to schedule a meeting or stop by booth #117 to speak with us.

The International Car Rental Show is where the global car rental industry connects. Attendees will get to hear expert advice on facing rising fleet costs, hiring and motivating workers, sales and marketing tactics, legal and legislative information, business expansion ideas and more.

It is our goal to show attendees what Excel Tire Gauge can do to help their car rental business. We hope attendees will see the benefits of increasing safety and decreasing liability, minimizing the costs associated with tread wear, eliminating the hassle of hose reels, and improving fuel mileage for their customers. We would love to help take any attendees’ car rental business to the next level.

Burt Brothers is Among The Latest Tire Shops To Install Excel Products

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Utah’s own Burt Brothers Tire & Service is among the latest tire shop chains to offer free air to its customers. Just like RNR Tire Express and Mavis Discount Tire, Burt Brothers has turned to Excel Tire Gauge, America’s Leader in Digital Air Inflation, as its digital air machine provider.

The tire shop brand installed its first custom-decaled SC05-SS Classic Series digital air machine in 2019 and owner Wendel Burt is pleased with the results so far.

“I really like the machine and I think it will no doubt be a positive addition to our business,” Burt said. “The machine is working perfectly for us.”

While the SC05s have been running cleanly and efficiently for Burt Brothers, they are also helping the company attract new customers, increase customer loyalty, and improve their tire shop efficiency.

“We are excited to work with Burt Brothers in changing the way they help their customers,” said Roger Audette, Director of Sales/Marketing at Excel Tire Gauge. “Burt Brothers joins a growing number of tire shop chains that are trying to capture this new audience of DIY-type drivers. Not only are they excited about adding this valuable service, but they are already benefiting from increased shop efficiency.”

Part of the appeal behind Excel air machines is how easy it is to use them. Excel Tire Gauge’s advanced-tech calibration head may sound complicated by name, but it is really simple for both tire techs and customers to use this technology.

To operate any Excel Tire Gauge product, all the user needs to do is set the target PSI. The machine will automatically inflate the tire to within 0.5 PSI of the desired pressure. There is no need to pre-deflate the tire or shut the unit off as it reaches its goal.

With the increased number of tire shops offering free air for customers, Excel Tire Gauge is excited to be a part of creating a new SOP (standard operating procedure) in this industry. To Burt Brothers’ benefit, offering this new digital service is likely to increase ROI and traffic to its 12 locations.

More specifically, the decision to provide free air will bring in vehicle-savvy customers who take care of their cars, trucks, and motorcycles. This is the perfect target audience for Burt Brothers’ other services which presents the tire shop with a great opportunity to increase its revenue.

About Burt Brothers Tire & Service
After its founding in 1991 by Wendel & Ron Burt, Burt Brothers Tire & Service has become the leader in automotive services along Utah’s Wasatch Front.

The company is known for having the best, most knowledgeable, and most skilled technicians & team members, and the most up-to-date tools & equipment in the area.

With a commitment to “doing it better,” Burt Brothers offers complete, bumper-to-bumper service, free flat repairs, tire rotations & balancing, expert wheel alignments, and an incredible selection of tires from the best-known brands.

You can learn more about Burt Brothers Tire & Service at