Excel Tire Gauge is proud to announce that we are partnering with Global Partners LP to provide the Global family of convenience stores with air machines and vacuum units. As part of a revenue-sharing deal, we have installed our equipment at some of Global Partners’ 300 gas station and convenience store locations across New England over the last 3-4 months so far.
“I’m excited about our growth potential with Excel Tire Gauge, and looking forward to working together to improve our air & vacuum revenue,” said Micah Smith, Director of Car Wash Operations for Global Partners LP.
The Global family, which includes Alltown, Alltown Fresh, Xtra Mart, and Honey Farms, is expected to experience a variety of benefits along with a boost in revenue. Traffic to these stores is predicted to increase as Excel digital air machines are typically used 30% more often than the competition’s machines. Customer loyalty is also expected to improve as customers will experience a faster and easier tire filling process. Custom branded decals on the machines will help customers associate Global Partners’ brands with a positive inflation experience.
Consumers who frequent the Global Family of Convenience Stores are expected to benefit from an easier, faster, and more precise tire filling experience along with the added convenience of having a vacuum nearby.
With this partnership, Global Partners LP is taking advantage of a great opportunity. An average of 250 million U.S. drivers pay to fill their tires at gas stations and convenience stores every year. Providing that audience with the best possible experience and technology is a move that has the potential to create long term sales increases.
For our team at Excel, this partnership provides a chance to increase revenue while helping us continue to improve our brand image in the Northeast. We are thrilled to associate ourselves with one of the strongest convenience store ownership groups in the region.
“Excel is excited to welcome Global Partners to our growing family,” said Roger Audette, Director of Sales & Marketing at Excel Tire Gauge. “We look forward to many years of success.”
About Global Partners LP
Global Partners LP is a Fortune 500 company and leader in the storage, distribution, and marketing of energy products across the Northeast. The company has a rich, 75-year history of serving businesses, industrial enterprises, and government agencies.
Today, Global Partners LP is one of the largest independent owners, suppliers, and operators of gasoline stations and convenience stores in the region with over 1,600 locations. Global also owns, controls, or has access to one of the largest terminal networks in New England and New York.
You can learn more about Global Partners LP at Globalp.com.