Dropping Temperatures Mean Dropping Tire Pressure – But Rising Sales if You Play Your Cards Right

By November 4, 2019 No Comments

This November, tire pressure lights will come on in thousands of vehicles across the United States. This is not because of damage, but because of the direct relationship between temperature and tire pressure. As customers flock to gas stations, convenience stores, and tire shops, this creates a golden opportunity for your business to increase sales.

For every 10-degree decrease in temperature, tire pressure decreases between 1-2 psi, meaning that if a driver last adjusted their tire pressure in 70-degree weather, the first cold wave of 30 degree nights can cause a decrease in tire pressure by 4 psi or more.

When tire pressure drops below the recommended amount, dangerous scenarios on the road become more likely, and TPMS lights turn on. After all, underinflation can cause a loss of steering precision and cornering stability, decreased fuel efficiency, increased tire wear, and total tire failure.

As TPMS systems continue to become more accurate while customers become more aware of the importance of proper tire inflation; gas stations, convenience stores, and tire shops now have an opportunity to increase sales and keep their customers safe.

On average, about 864 million people fill their tires at gas stations in the U.S. every year. That means about 16,000 people fill their tires at gas stations each day. With the increased likelihood of customers needing tire inflation as temperatures drop, it’s important to make sure that your convenience store, gas station, or tire shop is ready to handle the increase in traffic.

If more customers are using your air machines, more customers will turn to you to purchase gas, convenience store goods, or auto care products.

It’s important to make the most of your opportunities during these Fall months. No customer wants to drive to a specific location to address their TPMS light only to see an “Out of Order” sign on that location’s air machine.

To avoid customer frustration and loss of business, we recommend taking some time to inspect your machines to ensure that they’re clean, working properly, and inviting to customers. If you’re using Excel Tire Gauge machines at your location and have any technical needs, feel free to reach out to us through our “Support” page.

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