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November 2019

Drive Safe this Thanksgiving – Your Turkey Day Travel Guide

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Thanksgiving is a special holiday for many Americans and their families. People travel long distances to enjoy great food, celebrate the things they are thankful for, and spend time with friends and relatives they may not see often.

However, it is important to drive extra carefully during the Thanksgiving season as it is one of the most dangerous times of year for travel. About 400 fatal accidents occur each year on American roadways between 6:00 pm the Wednesday before Thanksgiving and 11:59 pm the Sunday after, according to The National Safety Council.

The following blog highlights some of the dangers involved in Thanksgiving travel while providing helpful tips from the National Highway Traffic Safety Association (NHTSA) to help keep you safe.

The Dangers
There are a variety of factors that make the Thanksgiving season a more dangerous time to travel than other times of year. Increased traffic, distance traveled, and alcohol-impaired driving are some of the more noteworthy dangers.

One of the biggest risk factors associated with Thanksgiving travel is the sheer number of drivers that are on the road. Last year, over 48 million people traveled over 50 miles by car to celebrate Thanksgiving. With that many motorists on the road combined with the distractions that often come with long rides with family members, the chance that accidents will happen are bound to increase.

The increased traffic and consumption of alcohol that can be involved in Thanksgiving celebration is a dangerous combination. In 2016, alcohol-impaired driving was a factor in 28% of total traffic fatalities. During the Thanksgiving period of that year, alcohol-impaired driving was a factor in 34% of fatalities.

The night before Thanksgiving is one of the biggest drinking nights of the year. On “Thanksgiving Eve,” often referred to as Black Wednesday, it is common for young adults to visit hometown bars to catch up with old friends. While this may sound like a fun way to celebrate, this tradition creates a dangerous situation when responsible habits are not practiced. Bars report sales increases of 270% on beer and 114% on hard liquor while many areas see increases in drunk driving.

How to stay safe
Due to the increased level of danger associated with Thanksgiving driving, the NHTSA recommends that you take the following precautions:

We strongly recommend that you take these safety precautions and share these tips with friends and relatives this Thanksgiving season. We wish you all a happy and safe holiday.

Dropping Temperatures Mean Dropping Tire Pressure – But Rising Sales if You Play Your Cards Right

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This November, tire pressure lights will come on in thousands of vehicles across the United States. This is not because of damage, but because of the direct relationship between temperature and tire pressure. As customers flock to gas stations, convenience stores, and tire shops, this creates a golden opportunity for your business to increase sales.

For every 10-degree decrease in temperature, tire pressure decreases between 1-2 psi, meaning that if a driver last adjusted their tire pressure in 70-degree weather, the first cold wave of 30 degree nights can cause a decrease in tire pressure by 4 psi or more.

When tire pressure drops below the recommended amount, dangerous scenarios on the road become more likely, and TPMS lights turn on. After all, underinflation can cause a loss of steering precision and cornering stability, decreased fuel efficiency, increased tire wear, and total tire failure.

As TPMS systems continue to become more accurate while customers become more aware of the importance of proper tire inflation; gas stations, convenience stores, and tire shops now have an opportunity to increase sales and keep their customers safe.

On average, about 864 million people fill their tires at gas stations in the U.S. every year. That means about 16,000 people fill their tires at gas stations each day. With the increased likelihood of customers needing tire inflation as temperatures drop, it’s important to make sure that your convenience store, gas station, or tire shop is ready to handle the increase in traffic.

If more customers are using your air machines, more customers will turn to you to purchase gas, convenience store goods, or auto care products.

It’s important to make the most of your opportunities during these Fall months. No customer wants to drive to a specific location to address their TPMS light only to see an “Out of Order” sign on that location’s air machine.

To avoid customer frustration and loss of business, we recommend taking some time to inspect your machines to ensure that they’re clean, working properly, and inviting to customers. If you’re using Excel Tire Gauge machines at your location and have any technical needs, feel free to reach out to us through our “Support” page.