Excel Tire Gauge Announces Partnership with Bridgestone Affiliated Retailer Nationwide Network


Check out the article Modern Tire Dealer wrote about our partnership with Bridgestone!

Excel Tire Gauge is pleased to announce that it was selected as a preferred partner for the Bridgestone Affiliated Retailer Nationwide Network. The network includes leading independent tire retailers from across the Unites States, spans more than 2,000 partners and encompasses more than 2,600 points of sale.

“We are delighted that Bridgestone has selected Excel Tire Gauge as a preferred partner for its Bridgestone Affiliated Retailer Nationwide Network,” said Jay Nelson, CEO of Excel Tire Gauge, Inc. “This new program represents the very best in three distinct business segments — tire manufacturing, tire dealerships and digital air calibration.”

Founded in 1991, the Bridgestone Affiliated Retailer Nationwide Network provides a multitude of retail marketing and business support programs designed to foster growth and drive sales for independent tire dealers. In addition to unique offerings created and delivered by Bridgestone, many external partners also supply marketing and sales support through the Affiliated Retailer Network program. Participating retailers also have access to the premium Bridgestone and Firestone tire brands.

“We are excited to make the Excel Tire Gauge program available to the Bridgestone Affiliated Retailer Nationwide Network,” said John Baratta, President of Consumer Replacement Tire Sales, U.S. and Canada. “This state-of-the-art equipment is easy to use and will give our retailers another way to differentiate themselves in the marketplace.”

Excel Tire Gauge, of Warwick, RI, currently has more than 100,000 digital air machines installed worldwide. The company’s technology digitally inflates or deflates tires to a level of accuracy and precision that is unmatched in the industry.

For more information about the Excel Tire Gauge program, visit http://www.exceltiregauge.com/bridgestone-affiliated-retailer/

About Excel Tire Gauge:
Based in Warwick, RI, Excel Tire Gauge started with an idea to bring a new technology, developed in Brazil, to the US market. CEO, Jay Nelson, saw an opportunity in the marketplace for a technologically advanced digital air machine with a user-friendly design. Having installed over 100,000 digital air machines worldwide since their launch 1999, Excel Tire Gauge has become the industry leader, supplying their products to the likes of Sheetz, Cumberland Farms, Costco, Discount Tire, and Shell New England. With digital air machines as their sole focus, Excel performs all device maintenance and manufacturing in-house, while offering exceptional onsite support and turnaround times.

About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. Reporting into the BATO business unit are the company’s Latin American tire operations; the U.S. and Canadian consumer tire businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company-owned automotive service providers in the world. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires, as well as retreads, to its customers in the Americas.

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