Excel Tire Gauge Hires Oil Industry Veteran as Director of Marketing


Warwick, R.I. – Excel Tire Gauge is pleased to announce the appointment of Craig Byerlee as Director of Marketing.
Craig is an accomplished business leader with more than two decades of experience in both entrepreneurial ventures and large corporate environments. Most recently, Craig was a marketing director with Massachusetts based Gulf Oil, where he worked for the past eleven years. In this new role with Excel, Craig will focus on strategic marketing initiatives for the company, including the introduction of new-to-market products, and increasing Excel’s brand awareness.

“I’ve had the pleasure of doing business the Excel during my time with Gulf Oil, and I couldn’t be happier to be joining the team during this exciting time in the company’s history.” Said Craig. “Excel enjoys a great reputation and market share already in the convenience store channel, and we plan to build on that success and expand our reach into additional products and industries served.”

“2017 will be a breakout year for Excel, and Craig will play a key role as we increase our presence in new markets and launch new products to existing and prospective customers” says Excel CEO Jay Nelson. “We’ve come a long way as a company since our start, but there is still great potential for us and Craig’s marketing and petroleum background will be a great asset as we continue to grow, we’re happy to have him on board.”

About Excel Tire Gauge:
Excel is changing the way Americans calibrate their tires with Excel’s user-friendly digital air machines. Serving a wide range of industries including; convenience store, tire shop, rental car, and fleets, Excel is helping companies achieve their goals of improved efficiency, accuracy, safety and revenue generation. Excel has sold over 150,000 machines worldwide, and proudly manufactures their air machines at their Warwick, RI headquarters. For more information, please visit www.exceltiregauge.com.

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