C-Stores & High-Volume Stations

In a business environment that is more competitive than ever, gas stations with high volumes and/or convenience stores need new ways to build traffic and customer loyalty, while driving repeat business. Excel digital air machines are a proven way to increase air machine usage, which in turn increases revenues from existing profit centers.

A brand building enhancement  that pays for itself.

The installation of an Excel digital air machine tells site visitors you’re willing to go the extra mile in value-added services — while helping them save fuel, increase driving safety and reduce toxic emissions through proper tire inflation.

You reap the benefits in multiple ways:

  • Increased usage of Excel digital air machines versus the competition — typically 30% or more
  • Increased traffic due to consumers becoming more conscious about proper tire inflation — and looking for a easy in/out method to achieve this
  • Increased gasoline sales as a direct result of the increased traffic
  • The corollary boost to c-store sales due to the increased traffic
  • Enhancement of your overall site image, helping to separate you from the competition
  • Strengthened customer loyalty, since visitors feel you’re looking out for their best interests
Turning heightened awareness into more profits.

Many drivers don’t check their tires until they “look low”. But with recent government efforts to encourage proper inflation — including mandated tire pressure monitoring systems (TPMS) on 2008 vehicles and newer — more and more vehicle owners are becoming conscious, and looking for a quick and accurate fix.

As federal and state governments are ramping up their efforts to encourage proper tire inflation, it’s reasonable to expect that usage of Excel digital air inflation machines will continue to rise. This will serve to heighten the trickle-through and customer satisfaction benefits described above.

 
See what a fellow C-Store/High-Volume Station Customer is saying
 

 

Facts to Consider:
 

NHTSA Study finds under-inflated and worn tires increase the likelihood of a crash by 3 times

Study says vehicles with underinflated tires three times more likely to be in an accident

The average driver wastes 44 gallons of gasoline a year due to underinflated tires — 2.8 billion gallons nationally.

AAA Southern California

14% of gas stations are either not equipped with air pumps, or have malfunctioning units. Less than half that offer air pumps have tire pressure gauges.

NHTSA study

85% of American drivers do not properly check tire inflation pressure.

Rubber Manufacturers Association survey

Under-inflation is the leading cause of tire failure. Yet, 27% of cars and 32% of vans, pickup trucks and SUVs have at least one tire underinflated.

NHTSA study

75% of drivers wash their cars every month, while only 14% correctly check their tire pressure.

Be Tire Smart campaign • Canada
 

The Excel Difference:

A 30% increase in air sales.
An overall boost to the bottom line.
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