A new standard is in the air

Leading-edge digital air machines provide unprecedented accuracy, performance and ease-of-use.

WARWICK, RI • DECEMBER 10, 2010

Cumberland Farms has installed high-precision Excel digital air machines across its entire chain of 480 retail gas/c-store locations. The air machines, which automatically inflate and deflate a tire to within .5 PSI of the desired calibrated pressure, deliver a customer-centric service that enhances repeat business and increases overall revenue.

“In today’s highly cost-conscious environment, we need to give a consumer every possible reason to develop a bond with our brand and our sites,” says Mike Esposito, Category Manager for Cumberland Farms. “The Excel...